miércoles, 17 de enero de 2018

Peru wins the Excelencias award in the present edition of FITUR

The Peruvian delegation received today the Excelencias Award in this year's edition of the FITUR in Madrid; an award given by several Spanish media to accentuate the most distinguished international tourism industry and culture.

The media of the Iberian country gave this award to the campaign "Generation with Cause" that was advertised in the content platforms of The New York Times for the promotion of national cuisine, and that could reach 130 million people in the U. S. and the rest of the world.

This campaign aims to strengthen the international exhibition of Peruvian cuisine, thus promoting its development and strengthening internationally.

The director of Communications and Country Image of Promperú, Isabella Falco, received the recognition, highlighting the effort made by the extensive production chain of Peruvian gastronomy to be recognized throughout the planet.

 FITUR 2018, FITUR Promperu, FITUR Excellence Award
Isabella Falco with Bernado Muñoz, Economic Advisor
Commercial Peru in Spain
Peru, the world's richest country

With regard to the Spanish travel market, Peru is committed to a different type of tourism within the framework of the campaign "Peru, the world's richest country", launched with great success at the end of last year in 19 countries.

All those attending the fair will be able to discover in this way the great variety and offer that Peru offers in the segments of adventure and nature and to see first-hand why the Andean country has decided to promote its tourist experiences as a new paradigm of wealth.

This offer of tourist packages goes from the coast, mountains and jungle, presenting a multitude of options that can satisfy both the most intrepid travelers and those who are just starting out in adventure tourism and looking for alternative travel.

From today until next January 21, the stand of Promperú will seek to attract the attention of the international buyer. They also have a bar  'Peru, Mucho Gusto', where visitors are shown various dishes of Peruvian cuisine and cocktails based on pisco, the national flag drink.

On the other hand, a virtual reality space has been developed on the Nazca Lines and Kuelap, complemented with a 3D photocall of the Chachapoyas culture's referred strength and with dance presentations during every day of the event, in order to make known the cultural diversity through the typical costumes.

 FITUR 2018, FITUR Promperu, FITUR Excellence Award

FITUR consolidated itself last year as the first major event of the world tourism industry by breaking new records for participation and business: it received 245,000 participants, managed to gather 9,700 companies and 6,800 bilateral meetings were scheduled.

The 20 Peruvian companies attending are expected to hold several business meetings with the main tour operators and airlines in the market with the intention of reaching a business potential valued at nine million dollars.

Esteban García, Peru Travels Blog
January 2018

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